Google adds AI-qualified call leads to improve measurement
Google is upgrading Google Ads call campaign measurement with a new AI-qualified call leads feature, designed to optimize for lead…
Yelp launches AI-powered Assistant to streamline local search and bookings
Yelp is rolling out its most significant AI update yet, centered on a new conversational “Yelp Assistant” designed to move…
SEO reporting outgrew Data Studio — here’s what comes next
Picture this: Your company relies on Data Studio for SEO reporting. It’s right before your next big meeting when you’re…
Why IBM says every brand now needs a GEO playbook
Search has changed, and brands need to catch up fast, according to IBM’s Alexis Zamkow (global lead of Marketing Transformation…
Why AI forces a bottom-up acquisition strategy
The industry has been building top-down for 30 years. Start with awareness, get in front of as many people as…
Google rolls out new AI safety features in Ads Advisor
Google is adding three new “agentic” safety features to Ads Advisor, its AI assistant inside Google Ads, aimed at reducing…
How to build a YouTube analytics report in Data Studio
Creating video content takes time and budget, so understanding how it performs is critical. YouTube’s native analytics in YouTube Studio…
Microsoft launches AI Max and new ad tools for the “agentic web” era
Microsoft is rolling out a suite of updates across Microsoft Advertising to help brands stay visible — not just to…
How to measure Demand Gen creative impact with asset uplift tests
Demand Gen campaigns have high visibility across YouTube, Discover, and Gmail. However, they pose a key challenge: the “attribution illusion.”…
groas introduces a fully autonomous approach to Google Ads management
For 20 years, Google Ads management has followed the same basic model: you log in, review performance, make changes, and…