How to diagnose what’s really holding you back
Search campaigns often see strong early gains — more visibility, traffic, and conversions. But that growth doesn’t last forever. At…
OpenAI adds CPC ads to ChatGPT
OpenAI is shifting its ad model inside ChatGPT from pure impressions to performance, a move that puts it in more…
Advertisers test ChatGPT Ads Manager
Advertisers are sharing their experience of a new Ads Manager interface for ChatGPT, signaling a shift toward a more mature…
Google Ads adds app consent diagnostics to improve privacy performance
Google is rolling out App Consent Insights in Google Ads, giving advertisers a clearer view into how consent signals impact…
Want to increase visibility? Start by building trust
Attention is fragmenting further every day as the platforms providing information continue to multiply. There are new players on the…
Google changes budget pacing rules for scheduled campaigns
Google is updating how Google Ads paces budgets for campaigns using ad schedules, shifting toward full monthly spend targets regardless…
How to run an AI-assisted SEO competitor analysis that actually works
You can now do in 20 minutes what used to take a full afternoon. Feed two Semrush exports into Claude…
How Best-of-N jailbreaking bypasses safeguards
As artificial intelligence integrates deeper into our workflows, understanding its vulnerabilities is critical. A recently exposed vulnerability known as Best-of-N…
Why ugly ads outperform polished creative and how to test them
You’ve been told to follow a familiar set of rules for years: always use high-quality creative, keep your brand polished,…
The hidden ‘bland tax’ that could erase your brand from AI search
AI isn’t just changing search — it’s deciding which brands get ignored. At Adobe Summit today, Andrew Warden, CMO of…