Guest post outreach in 2026: A proven, scalable process
Since 2021, I’ve worked on more than 350 published guest posts. In that time, I’ve refined a repeatable guest posting…
Google is fixing a Search Console bug that inflated impression counts
Google is fixing a long-running Search Console bug that inflated impression counts. As the fix rolls out, reported impressions will…
If you can’t say what problem your brand solves, AI won’t either
Customer journeys are collapsing into a single moment of evaluation. David Edelman recently described this shift as the convergence of…
What drives paid search performance now
Over the course of my three-decade career, the keyword drove paid search. Today, it’s one of many signals. Strategy is…
Building high-ROAS ecommerce search campaigns in Google Shopping and Amazon Ads
Paid search is often the highest-leverage ecommerce growth channel, delivering strong conversion rates and efficient spend when structured effectively. Google…
Why AI search is your new reputation risk and what to do about it
It used to be that Google searches opened up a world of questions. You searched, sifted through links, and came…
Data shows ChatGPT ads favor clarity over creativity
A new analysis of more than 40,000 daily ChatGPT ad placements by AI ad intelligence firm Adthena suggests the format is…
A framework for AI, empathy, and design
There’s a flood coming. A downpour of noise — more content, more channels, more AI-generated everything, moving faster than most…
Why your content doesn’t appear in AI Overviews (even if it ranks in the top 10)
You’ve done everything right. You have a fast website with comprehensive content, pages ranking in the top 10, and a…
Google adds channel performance timeline view to PMax campaigns
Google launched a new channel performance timeline view inside Performance Max, giving advertisers a clearer breakdown of how individual channels…