6 Google Ads mistakes that hurt ecommerce campaigns
Your paid social operation is on fire. You know how your audience thinks, the creative process is dialed in, and…
Build your own AI search visibility tracker for under $100/month
Tracking your brand’s visibility in AI-powered search is the new frontier of SEO. The tools built to do this are…
Why too many micro-conversions hurt PPC performance
AI-powered ad bidding systems are highly sophisticated, but conversion tracking hasn’t kept pace. Ad platforms encourage advertisers to track more…
Google Ads experiments now auto-apply results by default
Google Ads quietly added an auto-apply setting to its experiments feature — and it’s turned on by default, meaning winning…
Bing is testing a much larger sponsored product carousel in shopping results
Bing appears to be testing a significantly expanded sponsored products section in its shopping search results, featuring a double-rowed carousel…
SEO leads martech replacements, but not for the reason you think
SEO tools were the most replaced martech application in 2025 — but not for the reason you might expect. According…
How to run Google Ads in sensitive categories without remarketing
If you’re a lawyer, college administrator, or financial services provider, you’ve likely seen the frustrating “Eligible (Limited)” status in your…
20 practical ways to use AI in SEO
AI has changed how I work after nearly two decades in digital marketing. The shift has been meaningful, freeing up…
Your next visitor isn’t human
Barry Adams recently published “Google Zero is a Lie” in his SEO for Google News newsletter, arguing that the narrative…
How to reduce cost-per-hire with LinkedIn recruitment campaigns
LinkedIn is one of the most powerful platforms for recruiting top-tier talent. It’s also one of the easiest places to…