Google explains how crawling works in 2026
Gary Illyes from Google shared some more details on Googlebot, Google’s crawling ecosystem, fetching and how it processes bytes. The…
AI search engines cite Reddit, YouTube, and LinkedIn most: Study
Reddit ranks as the most-cited domain in AI-generated answers, followed by YouTube and LinkedIn, based on a new analysis of…
YouTube adds AI creator matching and new ad formats to its partnerships platform
YouTube used its NewFront presentation to unveil a significant upgrade to its Creator Partnerships platform, adding Gemini-powered creator matching, stronger…
Google expands Merchant Center loyalty features to 14 countries and AI surfaces
Google is giving retailers more firepower to promote loyalty program benefits directly within product listings — expanding the program internationally…
Google Gemini may tailor AI answers based on query tone: Report
A newly published, unverified report claims Google’s Gemini AI is instructed to mirror user tone and validate emotions in its…
Technical SEO for generative search: Optimizing for AI agents
Technical SEO extends beyond indexing to how content is discovered and used, especially as AI systems generate answers instead of…
59% of SEO jobs are now senior-level roles: Study
SEO hiring is shifting toward senior, strategy-led roles as AI reshapes search and expands the scope of the job. A…
ChatGPT enables location sharing for more precise local responses
OpenAI now allows users of ChatGPT to share their device location so that ChatGPT can know more precisely where the…
Why ‘publish and wait’ is half a strategy
In 1998, submitting a website to search engines was manual, methodical, and genuinely tedious. I remember 17 of them: AltaVista,…
5-step Google Business Profile audit to improve local rankings
Google Business Profile (GBP) may be getting shoved down the SERPs by ads and AI Overviews more than ever, but…