Heidi Sturrock shares how a costly mistake became a competitive advantage
Heidi Sturrock, a paid search consultant with 24 years of industry experience, joined me on a recent episode of PPC…
Google adds seasonal creative theming to PMax asset groups
Refreshing creatives for every seasonal moment just got significantly faster — Google has quietly launched Asset Group Theming inside Performance…
How SEO maturity unlocked a 133x ROAS in medical device marketing
You know SEO improves traffic, authority, and trust. What we don’t talk about enough is how a strong SEO foundation…
Google brings its Veo video generation model to Google Ads globally
Advertisers can now generate short videos directly inside Google Ads using Veo, Google’s most advanced generative video model — no…
ChatGPT ads are showing up
OpenAI have been pumping out the ads ads for free-tier ChatGPT users in the US for over a month now,…
What actually drives AI recommendations
We’ve all seen the charts going viral on LinkedIn. They’re everywhere at this point. Multiple industry studies, even this research…
YouTube test replaces video titles with AI summaries
Google is testing AI-generated summaries in YouTube feeds, replacing video titles with auto-written synopses. Some YouTube users are seeing video…
ChatGPT hits $100 million in ad revenue and is opening self-serve access in April
Just six weeks after launching its ad pilot, OpenAI has hit a significant milestone — and the platform is still…
Google released v23.2 of the Google Ads API
A new version of the Google Ads API is out, bringing a handful of targeted updates across video, app campaigns,…
AI-forward campaigns are a B2B growth gold mine — if you’re patient
If your entire Google Ads strategy consists of targeting brand and non-brand keywords, you’re limiting growth. If performance is declining,…