If your local rankings are off, your map pin may be the reason
The local SEO community remains locked in a permanent debate over the “hide address” toggle for service area businesses (SABs)….
Google PMax gets new exclusions, expanded reporting features
Google is launching new Performance Max controls and reporting: audience exclusions, expanded reporting, and budget forecasting tools. What’s new. Google…
Google Search Live expands globally where AI Mode is available
Today, Google released Google Search Live globally where AI Mode is available, for these languages and regions. This brings Search…
Automated traffic is growing 8x faster than human traffic: Report
Automated traffic grew 23.5% year over year in 2025 — about eight times faster than human traffic, which rose 3.1%,…
Google-Agent user agent identifies AI agent traffic in server logs
Google introduced a new user agent, called Google-Agent, that signals when AI agents act on users’ behalf, marking an early…
How GSC’s branded query filter changes SEO reporting and analysis
In November 2025, Google solved a persistent SEO reporting challenge: separating branded from non-branded search performance directly in Google Search…
The parts of Performance Max you can actually control
While initially criticized as a black box, Performance Max has evolved into a fairly critical campaign type. With each passing…
Clickout Media turned news sites into AI gambling hubs
A company called Clickout Media is being called out for buying trusted news and niche sites, replacing them with AI-generated…
How to use first-party data to find high-impact content ideas
Like it or not, everyone is fishing in the same pond. As content marketers and SEO practitioners, we all have…
Google updates structured data for forum and Q&A content
Google expanded its structured data support for forum and Q&A pages, adding properties that help you signal reply threads, quoted…