7 ways to use storytelling in a business blog
SEO has moved past shortcuts and quick wins. What drives results now isn’t just content — it’s content that earns…
Microsoft Advertising simplifies automated bidding setup
Microsoft is changing how advertisers configure automated bidding, aiming to reduce complexity while keeping performance outcomes the same. What’s happening….
ChatGPT checkout converted 3x worse than website
Walmart said conversion rates for purchases made directly inside ChatGPT were three times lower than when users clicked through to…
Perplexity’s Comet for iOS uses Google Search by default
Perplexity’s new Comet browser for iOS defaults to Google Search. That’s because mobile queries often focus on navigation, local results,…
Google expands its Universal Commerce Protocol to power AI-driven shopping
Google is doubling down on the infrastructure behind “agentic commerce,” introducing new capabilities to its Universal Commerce Protocol (UCP) while…
What old patents reveal about AI search
Every time a new large language model (LLM) drops or Google tweaks an AI Overview, the SEO industry loses its…
Stop competing with your own content
Multi-location brands are investing heavily in content. But more content doesn’t automatically mean more growth. I keep seeing the same…
Your SEO maturity score doesn’t measure what you think it does
The Visibility Governance Maturity Model (VGMM) is about something most SEO programs lack: clear ownership, documented processes, and decision rights…
AI Mode is Google’s next ads engine — and it already knows how to monetize it
As conversational search gains traction, the bigger question isn’t who has more users, but who can monetize them. Google enters…
Google AI Overviews now appear on 14% of shopping queries: Report
Google’s AI Overviews now appear on 14% of shopping queries, up 5.6x from 2.1% in November 2025, according to new…