AI Mode is Google’s next ads engine — and it already knows how to monetize it
As conversational search gains traction, the bigger question isn’t who has more users, but who can monetize them. Google enters…
Google AI Overviews now appear on 14% of shopping queries: Report
Google’s AI Overviews now appear on 14% of shopping queries, up 5.6x from 2.1% in November 2025, according to new…
Small publisher search traffic fell 60% over two years: Data
Small publishers are seeing sharp traffic declines from AI search experiences, according to new data from thousands of global sites…
Google retires several legacy ad format policies
Google is cleaning up outdated requirements in Google Ads, reflecting how legacy ad formats have evolved into newer, more automated…
Learn how brands must adapt for AI-driven search
Visibility is no longer just about ranking. It depends on whether your content is discovered, evaluated, and selected in AI-driven…
Google brings vehicle feeds to Search campaigns
Google is expanding how inventory appears in Google Ads Search campaigns, giving automotive advertisers a more visual, product-rich format directly…
Where to focus technical SEO when you can’t do it all
When technical issues hold your SEO program back, progress stalls. Yet technical SEO remains a top priority for leading SEOs…
From service pages to jobs-to-be-done pages
Local SEO has a visibility problem, but it’s not where most teams think. It’s not about rankings for “near me”…
What the shorter window revealed
For many advertisers, a 30-day click attribution is the default conversion window setting in Google Ads. Once that’s set, it’s…
Why customer personas help you win earlier in AI search
Buyers ask a question. You answer it clearly. That’s the premise behind the “They Ask, You Answer” (TAYA) framework, and…