How Google’s Universal Commerce Protocol could reshape search conversions
As Google rolls out AI Overviews, AI Mode in Search, and the Gemini ecosystem, we face a growing challenge: what…
Google AI Mode is the biggest threat to web traffic
Yahoo CEO Jim Lanzone said AI-powered search — especially Google’s AI Mode — is putting the open web’s core traffic…
Google expands Personal Intelligence to AI Mode, Gemini, Chrome
Google is expanding Personal Intelligence across AI Mode, Gemini, and Chrome in the U.S., moving it beyond beta into broader…
YouTube tests sticky banner after ad skip
YouTube is experimenting with a format that keeps ads visible even after users skip — potentially reshaping how advertisers think…
Google adds video visibility to Performance Max reporting
Google is incrementally improving metric visibility in Performance Max, giving advertisers more insight into how creative choices — particularly video…
Google says AI Mode stays ad-free for Personal Intelligence users
Although Google continues to test ads in AI Mode, users who connect apps to enable Personal Intelligence won’t see ads…
How nonprofits can build a digital presence that actually drives impact
For a long time, a nonprofit’s digital presence hasn’t been a “nice-to-have.” It’s the central hub for mission delivery, donor…
5 competitive gates hidden inside ‘rank and display’
If you’re a content strategist, you might feel this isn’t your territory. Keep reading, because it is. Everything you build…
Why social search visibility is the next evolution of discoverability
Search strategy once meant ranking on Google. We optimized websites and invested heavily in organic visibility. Entire marketing strategies were…
Google Ads Editor 2.12 adds creative control and campaign flexibility
Google is expanding capabilities in Google Ads Editor to give advertisers more creative flexibility, automation control, and budget precision —…