Google AI Overviews cut search clicks 42%: Report
Google’s AI Overviews may be reducing traditional search clicks, but publishers still have meaningful growth opportunities in breaking news and…
Google Maps turns exploration into a conversation with “Ask Maps”
Google is launching Ask Maps, a conversational AI feature that lets users ask Google Maps complex, real-world questions and get…
How to protect your brand narrative in AI search
Imagine your ideal customer going to ChatGPT and asking, “Is [BRAND] worth it?” They’re not getting a vetted list of…
A 4-step framework for proving impact
With AI-driven search and hyper-fragmented media channels reshaping how people discover brands, the “set it and forget it” approach to…
The next layer of SEO and GEO strategy
A growing share of search interactions now begins inside generative systems. Users open AI tools and ask questions the same…
What 23 tests reveal about Google AI Max performance
We’ve tested Google AI Max over the past nine months, analyzing 23 individual tests across 16 already mature advertisers operating…
AI citation data shows there is no universal top source for brands
Every few weeks, a new study drops declaring that Reddit (or YouTube, or Wikipedia) is the most important source for…
Google launches dedicated Merchant Center hub for agencies
Google is making Merchant Center for Agencies generally available in the U.S. and Canada today — giving agency teams a…
PPC is getting harder — and AI is only saving 5 hours a week
The largest annual survey of PPC professionals finds the industry under growing pressure — more opaque platforms, weaker measurement, and…
Google expands Search Console branded queries filter to all eligible sites
Google’s branded queries filter in Search Console is now available to all eligible sites. Google’s new branded queries filter, announced…