Yahoo adds personalized homepage to its Scout AI search engine
Yahoo today introduced MyScout, a customizable homepage inside Yahoo Scout, its beta AI answer engine. How MyScout works. Logged-in users…
Eight out of ten PMax advertisers are now running CTV ads
Eight in ten Performance Max advertisers are receiving connected TV (CTV) impressions via YouTube, as reported by Smarter Ecoommerce’s Mike…
Why the answer in SEO is almost always ‘it depends’
We joke every time we hear Google’s John Mueller answer a question with “it depends.” But actually, it’s true. There…
Why Tripadvisor still matters for local SEO in 2026
Optimizing your client’s TripAdvisor listing is an important part of the local SEO ecosystem, even though it’s often treated as…
5 B2B LinkedIn Ads tests to run in 2026
LinkedIn made some good moves last year that I’ve seen pay off for our suite of B2B clients. Now that…
Why tomorrow’s media leaders must think like product managers
If you’ve been in marketing long enough, you’ve probably lived through a few identity crises. First, we were channel experts….
The five infrastructure gates behind crawl, render, and index
The DSCRI-ARGDW pipeline maps 10 gates between your content and an AI recommendation across two phases: infrastructure and competitive. Because…
Google adds automatic end screens to video ads
Google Ads is rolling out auto end screens — a new feature that appends an interactive, auto-generated card to the…
Court restricts Perplexity’s AI shopping bot from accessing Amazon
Perplexity AI must stop using its Comet browser agent to make purchases on Amazon. A federal judge sided with Amazon…
Meta is passing Europe’s digital taxes directly to advertisers
Starting July 1st, Meta will add “location fees” to ad buys targeting users in six countries — effectively offloading the…