A practical guide to pitching journalists
We all want media coverage. Positive coverage creates exposure, authority, trust, and often valuable backlinks. But for many people, the…
When search demand moves beyond keywords
When people speak naturally, their language flows. It’s often messy, incomplete, and not especially coherent. The Google search bar, however,…
Why SEO now requires distribution
“Content is king” remains one of the most widely accepted ideas in SEO. Not everyone has agreed. Different schools of…
McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing
Buying AI capabilities to drive marketing is easy. Enabling marketing teams to actually use it independently, decisively, and at scale…
The Digital Markets Act promised fairer search. It’s failing.
SEO professionals don’t agree on much. But over the past decade, we’ve come together around the conviction that Google has…
Google Marketing Live 2026 set for May 20
Google has confirmed that Google Marketing Live 2026 will take place on May 20, when the company is expected to…
OpenAI updates privacy policy as ads expand in ChatGPT
OpenAI is updating its privacy policy with new details on ads, data usage and upcoming features across its products, including…
Google Ads adds AI voice-over to Performance Max video ads
Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature….
AI assistants now equal 56% of global search engine volume: Study
AI tools now generate 45 billion monthly sessions worldwide — about 56% of search engine volume, according to a study…
Why PPC teams are becoming data teams
Like many people, you’re worried about losing your job to AI. Where do your “old school” PPC skills fit as…