ChatGPT ads are coming — here’s how you should prepare now
OpenAI has begun testing ads in ChatGPT for a limited set of U.S. users, with placements clearly labeled as sponsored….
Organic search is fundamentally disrupted. Here’s what to do about it.
If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If…
Google’s undocumented method to disavow a whole TLD
John Mueller from Google said you can block a complete TLD, top-level-domain, using the link disavow tool. He said it…
10 Reddit comment frameworks that drive engagement without sounding like ads
Most people fail on Reddit because they write comments like ads. Reddit eats ads for breakfast. It’s better to follow…
How integrated analytics reveals marketing impact
Do you think you’re able to answer the question every marketing leader dreads hearing from leadership: “Why isn’t our marketing…
OpenAI’s big ChatGPT Instant Checkout plan just changed
OpenAI is backing away from putting checkout directly inside ChatGPT. Instead, purchases will shift to retailer apps that connect to…
Google’s AI Mode is citing Google more than any other site: Study
Google’s AI Mode is increasingly citing Google itself — and often sending users back to another Google search, according to…
Search and Gemini may converge, or diverge further
Google’s Liz Reid, VP and head of Search, drew a clearer line between Google Search and Gemini but said it’s…
Google contacts advertisers with a mandatory EU political ads deadline
Google is reaching out directly to advertisers via email, requiring them to confirm whether their campaigns contain EU political ads…
How structured data supports local visibility across Google and AI
Until a few years ago, schema helped search engines extract basic facts and display visual enhancements like star ratings and…