‘Always be testing’ worked in 2016 — it’s risky in 2026
If I hear “always be testing” one more time, I might scream. It was great advice in 2016. In 2026,…
Why most video ads fail — and what video metrics actually matter
Video advertising has never been easier to distribute. Platforms can deliver impressions and views at an enormous scale across YouTube,…
AI Max increases revenue 13% but drives higher CPA: Study
Google AI Max drives revenue but at a higher cost, according to Smarter Ecommerce’s Mike Ryan, who analyzed 250+ campaigns….
83% of ChatGPT carousels use Google Shopping data
While OpenAI becomes increasingly independent from Microsoft and, by extension, Bing, has it replaced this new found freedom for a…
200+ AI audits reveal why some industries struggle in AI search
For 20 years, the web has run on a simple trade: publish content that meets a person’s needs, rank in…
How to chunk content and when it’s worth it
How content is structured in an article or blog post might not seem controversial. But, apparently, Google doesn’t want you…
How the DOM affects crawling, rendering, and indexing
). These tokens are then converted into distinct “nodes,” which serve as the building blocks of the page. The browser…
How to use AI for SEO without losing your brand voice
There’s a growing problem in SEO and content marketing that doesn’t get talked about enough: everything is starting to sound…
An $18 Trillion Lesson for Marketers
Every once in a while, a product launch doubles as a marketing masterclass. Recently, Selena Gomez’s Rare Beauty released a…
Where exposure rises and how to reduce it
Google has long been considered the gold standard for ad spend compared to social platforms. But scale doesn’t equal immunity….