Where affiliates can get traffic beyond Google search
Google’s AI Overviews frequently surface affiliate content without sending traffic or clicks back to publishers. The good news for publishers…
Microsoft launches Copilot Checkout and Brand Agents
Microsoft is beginning to roll out its first agentic experiences within Copilot, it’s AI answer engine. Copilot Checkout allows shoppers…
7 hard truths about measuring AI visibility and GEO performance
Fair warning: This article may make some people who’ve been hyping AI visibility tools uncomfortable. After 18 years in the…
What actually works in 2026
Limited search volume doesn’t mean limited opportunity. Your entire target market might only search for your solution a few hundred…
Vehicle Ads get a call upgrade
Google now adds Call Assets to Vehicle Ads so shoppers can call dealers right from the ad. Why we care….
3 pillars of AI-era SEO for regulated industries
Regulated industries have long faced heightened scrutiny in organic search. This is where “Your Money or Your Life” (YMYL) first…
Google rolls out Tag Gateway integration via Google Cloud
Google launched a beta integration for Google Tag Gateway that lets advertisers deploy it through Google Cloud Platform (GCP) using…
How Google Ads paces, caps, and recalculates spend when budgets change
Budgeting in paid search isn’t just about setting a daily number. It requires understanding how platforms pace spend, the exceptions…
37% of consumers start searches with AI instead of Google: Study
Consumers are increasingly using AI tools — not Google — as their first source of information. This is driven by…
Why OpenAI paused ChatGPT ads to fight Google’s Gemini
For years, OpenAI set the pace of the generative AI revolution with ChatGPT. Their partnership with Microsoft seemed unbeatable, coupling…