Google launches A/B testing for Performance Max assets (Beta)
Advertisers can now compare two sets of assets while keeping “common assets” consistent across both versions. Tests can be set…
Anthony Higman shares a PPC redemption story
On episode 336 of PPC Live The Podcast, I speak to Anthony Higman, CEO of AdSquire. Anthony’s career journey is…
Google tests and removes AI Overviews based on engagement
Google shows AI Overviews in Search largely based on whether users engage with them — and removes them when they…
Why ecommerce SEO audits fail – and what actually works in 30 days
A $4 million Shopify brand recently showed me an SEO audit it received six months earlier – 127 pages, 53…
YouTube is no longer optional for SEO in the age of AI Overviews
Getting found in all the right places has always meant being early to the next major shift in search. Today,…
Why Demand Gen is the most underrated Google Ads campaign type
As a Google Ads practitioner, you probably spend the bulk of your time optimizing Search, Shopping or Performance Max campaigns….
Google doesn’t want you to create bite-sized chunks of your content
Google’s Danny Sullivan, the former Search Liaison, said not to create bite-sized chunks of your content because you think Google’s…
Top 10 Google Ads mistakes to avoid in 2026
Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing…
Google Ads API tightens conversion data rules
The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports…
Google’s John Mueller on SEO vs. GEO: Focus on audience behavior
Google Search Advocate John Mueller responded to a Reddit user who asked whether SEO is still “enough,” or if marketers…