Apple is finally upgrading Siri, and Google Gemini will power it
Apple is teaming up with Google to power its next generation of AI features, including a long-awaited Siri upgrade. What’s…
Google expands Shopping promotion rules ahead of 2026
Google is broadening what counts as an eligible promotion in Shopping, giving merchants more flexibility heading into next year. Driving…
Google opens Olympic live sports inventory to biddable CTV buys
Live sports advertising is getting more programmatic — and more measurable. Driving the news. Google is rolling out new biddable…
News publishers expect search traffic to drop 43% by 2029: Report
News executives expect search referrals to drop by more than 40% over the next three years, as search engines continue…
3 PPC myths you can’t afford to carry into 2026
PPC advice in 2025 leaned hard on AI and shiny new tools. Much of it sounded credible. Much of it…
Why copywriting is the new superpower in 2026
For the last few years, copywriting has been quietly written off. Not with outrage. Not with ceremony. Just sidelined. Replaced….
Meridian, Robyn, Orbit, and Prophet explained
Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool. Tech giants like Google, Meta,…
Google launches Universal Commerce Protocol for agent-led shopping
Google today unveiled the Universal Commerce Protocol (UCP), an open standard that lets AI agents work across the entire shopping…
Google tests expanded video limits in Performance Max
Advertisers are spotting signs that Google is increasing the number of video assets allowed per Asset Group in Performance Max…
Microsoft expands search themes in Performance Max to 50
Ahead of a slate of announcements coming next week, Microsoft Advertising says advertisers can now add up to 50 search…