Google adds new data transmission controls to Ads consent stack
Google is quietly giving advertisers more granular control over how data flows when consent is limited. Driving the news. A…
A quiet Google Ads setting could change your creative
Google introduced a low-visibility setting that could impact brand control for location-based ads. Driving the news. In the Shared Library…
Personal Intelligence with Gemini connect your searches, email, photos, and YouTube history
Google has introduced “Personal Intelligence” in the Gemini app as a beta which allows Gemini to give you a more…
Google Trends adds Gemini to Explorer page
Google is rolling out a new update for the Trends Explorer page that is powered by Gemini. The goal is…
Why 2026 is the year the SEO silo breaks and cross-channel execution starts
In 2025, the SEO industry debated whether AI required a strategy shift. In 2026, we are still debating, but we…
10 keys to a successful PPC career in the AI age
Between a teetering economy and AI tools rapidly replacing entry-level roles, marketing careers – and many others – can feel…
How to optimize content for AI search engines: A step-by-step guide
AI-powered search isn’t coming. It’s already here: Google’s AI Overviews now reach 2 billion monthly users. ChatGPT serves 800 million…
How brands can respond to misleading Google AI Overviews
Google’s AI Overviews feature has become the face of our search engine results. Type almost any question into your Google…
What 107,000 pages reveal about Core Web Vitals and AI search
As AI-led search becomes a real driver of discovery, an old assumption is back with new urgency. If AI systems…
How to choose a link building agency in the AI SEO era
Remember when a handful of links from sites in your niche could drive steady organic traffic? That era is over….