How digital PR and social search work together
Over the last 12-18 months, the rhetoric across Search Engine Land has shifted. There’s now broad agreement that people don’t…
5 best practices for PPC campaigns
In 2026, AI is no longer something marketers are debating. It’s actively shaping nearly every part of digital advertising and…
AdSense publishers report sudden revenue plunge — again
Google AdSense publishers are reporting sharp drops in earnings over the past 24 hours, with many seeing eCPM and RPM…
Google introduces total campaign budgets for Search
Marketers can now set a total budget for a campaign over a defined period. Google automatically optimizes spend to fully…
Google Ads rolls out account-level placement exclusions
Google Ads is adding account-level placement exclusions, letting advertisers block unwanted inventory across all campaigns from a single setting. What’s…
YouTube gives creators smarter ad targeting
YouTube is upgrading its Promotions tool, letting creators target potential viewers by interests, not just age, gender, or location. What’s…
Microsoft adds new customer acquisition goals and deeper visibility to PMax
Microsoft Advertising is starting 2026 with a broad set of updates aimed squarely at search-first marketers, with a focus on…
Why social content drives branded search
As search marketers, we tend to focus on what we can control: keywords, links, Core Web Vitals, indexed pages. We…
Why the shakeout effect matters in CLV modeling
Customer lifetime value (CLV) is often treated as a static metric. In practice, it is shaped by how different types…
Google tests faster account setup using pre-built campaigns
Google Ads is experimenting with a quicker way for new advertisers to get up and running. Driving the news. Over…