Peter Drucker warned us. Positionless Marketing is the answer
Five days compressed into five minutes. Six weeks into six days. These aren’t marginal improvements. They’re what happens when marketing…
10 salary negotiation tips for search marketers
Before you apply for a new role, it’s important to prepare for marketing salary negotiations and learn how to pursue…
How Google detects bots and what the SerpAPI lawsuit reveals
We fully decrypted Google’s SearchGuard anti-bot system, the technology at the center of its recent lawsuit against SerpAPI. After fully…
This article may contain lies
Less than 200 years ago, scientists were ridiculed for suggesting that hand washing might save lives. In the 1840s, it…
Amy Hebdon discusses the PPC decision that cost her a good client relationship
On episode 337 of PPC Live The Podcast, I speak to Amy Hebdon, an international paid search expert and founder of…
Google search ad clicks hit five-year high as Q4 spend rises 13%
Spending on Google search ads rose 13% year over year in Q4 2025, up from 10% in Q3, based on…
Google AI Overviews cite YouTube most often for health topics: Study
Most of the health advice summarized in Google’s AI Overviews relies on non-medical sources, a new analysis shows. This follows…
Google Ads tests A/B experiments for Shopping ad product data
Google Ads is running a limited test that allows some advertisers to A/B test different product titles and images within…
OpenAI begins testing ads inside ChatGPT
OpenAI will begin testing ads in ChatGPT in the U.S. in the coming weeks. Ads will appear at the bottom…
Google Ads makes Manual CPC easier to find
Google Ads simplified access to Manual CPC during campaign setup. Instead of navigating through the “Select a bid strategy directly…