What still works, what no longer does, and why
For more than a decade, international SEO has followed a familiar playbook:Â Create dedicated country- and language-specific URLs. Localize the…
How digital marketing agencies are adapting to AI search
AI search platforms like ChatGPT, Perplexity, Gemini, and Google’s AI Overviews are reshaping how people discover information. Digital marketing agencies…
Organic search traffic is down 2.5% YoY, new data shows
Organic search traffic is down just 2.5% year over year — nowhere near the 25% to 60% drops often cited…
Google Shopping API cutoff looms, putting ad delivery at risk
Google Shopping API migration deadlines are approaching, and advertisers who don’t act risk disrupted Shopping and Performance Max campaigns. What’s…
Does llms.txt matter? We tracked 10 sites to find out
The debate around llms.txt has become one of the most polarized topics in web optimization. Some treat llms.txt as foundational…
7 real-world AI failures that show why adoption keeps going wrong
AI has quickly risen to the top of the corporate agenda. Despite this, 95% of businesses struggle with adoption, MIT…
Why LLM-only pages aren’t the answer to AI search
With new updates in the search world stacking up in 2026, content teams are trying a new strategy to rank:…
What will stay the same
Around the turn of the year, search industry media fills up with reviews and predictions. Bold, disruptive ideas steal the…
Your guide to brand visibility in AI search
Search visibility isn’t what it used to be. Rankings still matter, but they’re no longer the whole story. Today, discovery…
Some Google AI Overviews now use Gemini 3 Pro
Google now uses Gemini 3 Pro to generate some AI Overviews in Google Search. Google said for more complex queries…