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What 75 SEO thought leaders reveal about volatility in the GEO debate [Research]
The SEO versus GEO debate has dominated industry discourse over the past year. New acronyms appear weekly, sentiment swings quickly,…
How to explain flat traffic when SEO is actually working
You know that sinking feeling when you look at your organic traffic dashboard and see – nothing exciting. The line’s…
Why Demand Gen works best alongside Performance Max for ecommerce
When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube,…
OpenAI moves on ChatGPT ads with impression-based launch
OpenAI is preparing to launch impression-based ads inside ChatGPT as early as February, marking a faster-than-expected step into advertising. What’s…
Meta expands Threads ads to all users globally
Meta will begin showing ads on Threads to users worldwide next week, with a gradual rollout that will continue for…
Nick LeRoy turns SEO consulting into fundraiser for Minnesota immigrant support
Nick LeRoy, a longtime SEO consultant, is turning his platform into a fundraising engine. He’s offering consulting in exchange for…
Same URL in AI Overviews and blue links counts as one Google Search Console impression
If the same URL appears in both a Google AI Overview and the classic 10 blue links, Google Search Console…
Google rules out ads in Gemini — for now
Google DeepMind CEO Demis Hassabis says Gemini won’t get ads — at least for now — as Google prioritizes trust…
75% of ChatGPT users rely on ‘keywords’ for local services
There’s a common assumption across the SEO industry that people no longer search for local services the way they once…
How Google defines your entity
Most businesses don’t fail to rank in the local pack because they lack reviews, links, or proximity. They fail long…