Apple Ads adds more ad slots to App Store search results
Apple is expanding ads in App Store search results, giving advertisers more opportunities to reach users at the moment they’re…
The URL mistake that killed Black Friday ft Nick Handley
On episode 338 of PPC Live The Podcast, I speak to Nick Handley Paid Media Lead at Impression, about one…
TikTok launches U.S.-controlled joint venture to meet national security rules
TikTok has created a new U.S.-based joint venture designed to comply with federal national security requirements and keep the app…
A smarter way to approach AI prompting
Generative AI has become a practical tool in search, content, and analytical workflows. But, as adoption increases, so does a…
The next evolution of PPC management
Automation has been reshaping PPC account management for years, from rules, scripts, and API-driven workflows inside Google Ads. Most marketers…
Forced syndication would permanently expose its ad systems
Google is asking a federal judge to pause the DOJ’s antitrust remedies, warning that forced search and ad syndication would…
Google outlines risks of exposing its search index, rankings, and live results
Google’s head of Search warned a federal court that forcing the company to share its search index, ranking data, and…
Google adds cross-campaign testing with new Mix Experiments beta
Google is rolling out Campaign Mix Experiments (beta), a new testing framework that lets advertisers experiment across multiple campaign types,…
Google’s Demand Gen gets more shoppable — and more measurable
Google is pushing more Demand Gen features (boosting shoppable and travel ads) into general availability, expanding its role as a…
Google brings Personal Intelligence to AI Mode in Google Search
Personal Intelligence, which was introduced first on the Gemini app last week, is already rolling out to some users in…