Why Search and Shopping ads stop scaling without demand
If you’ve spent any time in PPC communities, Reddit threads, Slack groups, or conference Q&As, you’ve probably noticed a recurring…
EU puts Google’s AI and search data under DMA spotlight
The European Commission has formally opened new proceedings to spell out how Google must share key Android features and Google…
ChatGPT ads come with premium prices — and limited data
OpenAI is pitching premium-priced ads in ChatGPT — with far less data than advertisers are used to getting. What’s happening….
Why Performance Max looks different for B2B in 2026
Google doesn’t build products with B2B marketers in mind. Its largest budgets and transaction volume come from DTC and B2C…
Google research points to a post-query future for search intent
Google is working toward a future where it understands what you want before you ever type a search. Now Google…
Adapting to AI-first search behavior
AI Overviews, which place generated answers directly at the top of search results, are improving the search experience for users. …
Google Ads debuts centralized Experiment Center
Google Ads is rolling out a new Experiment Center, giving advertisers a single place to test, measure, and compare campaign…
Why first-touch analytics matters more than ever for SEO in 2026
Throughout 2025, SEO professionals reported the same story to leadership: organic traffic was down, clicks were declining, and attribution no…
Google Ads bug blocks edits to Performance Max asset groups
A new bug in Google Ads is preventing some advertisers from editing and saving existing Performance Max (PMAX) asset groups….
Google Ads bug removes notes option for some advertisers
Some Google Ads advertisers are seeing a bug that causes the option to add notes to disappear from the account…