New AI Visibility Awards spotlight brands thriving in AI-generated search results
As AI chatbots become the go-to tools for travel planning, product recommendations, and more, marketers face a growing challenge: how…
Google adds location targeting controls to Demand Gen campaigns
Google Ads is rolling out new location targeting options for Demand Gen campaigns, bringing them in line with controls already…
AI Overview fan-out rankings boost citation odds by 161%: Study
Pages that rank for Google’s AI Overview “fan-out” queries are much more likely to be cited than those that rank…
How Bayesian testing lets Google measure incrementality with $5,000
Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers…
Why SEO annual plans fall apart – and how to build one that holds up
If you’re leading marketing right now, you’re probably knee-deep in planning season, and feeling a tension I hear from CMOs…
How to use AI to diagnose and improve search intent alignment
Pages on your website can be well written, well laid out, supported by backlinks, and even meet E-E-A-T expectations –…
SEO for AI is still SEO
Google Search’s Danny Sullivan and John Mueller pushed back again on the idea that brands need a separate AI SEO…
Google rolls out Gemini 3 Flash to AI Mode in Search globally
Google today began rolling out Gemini 3 Flash as the default model powering AI Mode in Search worldwide. The upgrade…
Google adds animation and image editing tools to Merchant Center’s Product Studio
Google has expanded Product Studio inside Merchant Center, rolling out three new creative features that go beyond its original image…
Google scraps unified pricing rules in Ad Manager after antitrust pressure
Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price…