LinkedIn opens up top-of-feed Reserved Ads to all managed advertisers
LinkedIn is making Reserved Ads generally available to all managed accounts, giving marketers the ability to lock in the first…
Google fixed month-long delay with page indexing report
Google Search Console appears to have fixed the month-long delay with the page indexing report just about an hour ago. The…
Emulate how your audience may be looking for you
In this new era of generative AI technology, searchers have begun to swap keywords with prompts. Shorter and long-tail queries…
Googlebot dominates web crawling in 2025 as AI bots surge: Report
Googlebot once again generated more traffic than any other crawler in 2025, according to a new Cloudflare report. It outpaced…
Google Search adds read more links to search result snippets
Google recently rolled out “read more” links in Google search results, which appear at the end of the snippet’s description….
How conversational AI is changing the economics of paid search
Microsoft Copilot is transforming search advertising by turning everyday conversations into intent-rich signals advertisers can act on. ROAS increases 13-fold…
How to boost ROAS like La Maison Simons
Managing large catalogs in Google Performance Max can feel like handing the algorithm your wallet and hoping for the best. …
Google fixes weeks-long Search Console Performance report delay
Google Search Console appears to have fixed the weeks-long delay in Performance reports. After several weeks of 50+ hour lag…
Help us shape SMX Advanced 2026. You could win an All Access pass!
We celebrated a major milestone in June: the return of SMX Advanced as an in-person event. It was our first…
Google says doing optimization for AI search is ‘the same’ as doing SEO for traditional search
Optimizing for AI search is “the same” as optimizing for traditional search, Google SVP of Knowledge and Information Nick Fox…