When Google’s AI bidding breaks – and how to take control
Google’s pitch for AI-powered bidding is seductive. Feed the algorithm your conversion data, set a target, and let it optimize…
Exact match keywords won’t block broad match in AI Max
Ginny Marvin, Google’s Ads Liaison, is clarifying how keyword match types interact with AI Overviews (AIO) and AI Mode ad…
The enterprise blueprint for winning visibility in AI search
We are navigating the “search everywhere” revolution – a disruptive shift driven by generative AI and large language models (LLMs)…
Google AI Overviews surged in 2025, then pulled back: Data
Google rapidly expanded AI Overviews in search during 2025, then pulled back as they moved into commercial and navigational queries….
A 3-tier framework for Shopify integrations that drive conversions
Shopify powers more than 6 million live ecommerce websites, supported by a robust app ecosystem that can extend nearly every…
Uncontested ads are quietly draining your holiday budget. Here’s how to fight back.
This season, Google Search and Shopping Ads are expected to surge past $70 billion in holiday spending. But there’s a…
How to build an effective content strategy for 2026
Every week, new data highlights both the overlap and the divergence between effective organic search techniques across traditional SEO (Google…
Why share of search matters more than traffic in the AI era
The SEO industry is entering its most turbulent period yet. Traffic is declining. AI is absorbing informational queries. Social platforms…
Google Ads adds VTC bidding for App campaigns
Google Ads introduced View-Through Conversion (VTC)–optimised bidding for Android App campaigns, giving advertisers a visible toggle to optimise toward conversions…
Google ‘messed up’ by underinvesting in AI
Sergey Brin, Google’s co-founder, admitted that Google “for sure messed up” by underinvesting in AI and failing to seriously pursue…