Securities and Exchange Board of India (SEBI) has mandated social media disclosure requirements for regulated entities and their agents, with effect from May 1, 2026. The circular applies to all intermediaries registered under Section 12 of the SEBI Act, 1992, and all persons regulated by SEBI.
Specifically, it covers stock brokers, depository participants, registrars to an issue and share transfer agents, investment advisers, research analysts, infrastructure investment trusts (InvITs), real estate investment trusts (REITs), small and medium REITs (SMREITs), alternative investment funds, portfolio managers, collective investment schemes, and mutual funds and their asset management companies, among others. The requirements also extend to their agents, including mutual fund distributors and distributors of portfolio management services.
Under the circular, regulated entities and their agents must prominently disclose their registered name and registration number on the home page of their social media handles and at the beginning of each securities market-related video or content piece. Where an entity holds a single SEBI registration, it must display its registered name and number on the handle’s home page and in each piece of content.
If an entity holds multiple registrations, it must provide a weblink on its home page listing all SEBI-registered names and numbers. Additionally, it must disclose the relevant registered name and number based on the capacity in which it posts the content.
SEBI And Social Media Regulation
SEBI began tightening its oversight of social media activity related to financial advice in 2024, initially focusing on the growing ‘finfluencer’ ecosystem. In September 2024, it barred regulated entities from associating with unregistered financial influencers who provide securities advice without SEBI registration. The regulator directed registered intermediaries to terminate existing contracts with such individuals.
In March 2025, SEBI issued an order to registered intermediaries regarding advertisements on social media platforms. It required them to use email IDs and mobile numbers registered on SEBI’s intermediary portal when signing up to advertise on platforms such as YouTube, Instagram, Facebook, and X. Intermediaries were also required to update their contact details on SEBI’s database. Social Media Platform Providers (SMPPs), such as Google and Meta, were, in turn, expected to verify advertisers before allowing them to publish advertisements.
In August 2025, a Parliamentary Standing Committee recommended stricter oversight of finfluencers. It urged SEBI to ensure that only registered advisers provide financial advice online and suggested verified markers for registered accounts, along with mandatory disclosures and improved monitoring.
In November 2025, SEBI first proposed mandatory disclosure of registered names and registration numbers on the social media profiles and content…
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