Google is adding AI disclosures to ads across Search, YouTube, and Discover. The new How this ad was made section will appear in My Ad Center, Google announced today.
The panel will indicate whether an ad was created or modified with AI, Google said. The feature will roll out globally across Google’s main ad surfaces, expanding its ad transparency tools as more advertisers use generative AI to create ad assets.
What it looks like. Users can access it from the three-dot menu or the info icon on ads. Here’s a screenshot Google shared with Search Engine Land:
Google will handle some disclosures. Google will automatically add the disclosure in My Ad Center when advertisers use its generative AI ad tools.
- Advertisers using third-party AI tools will have control over whether to disclose AI use. Depending on local requirements, an AI label may also appear directly on the ad, either automatically or after the advertiser uses that control.
Why we care. AI-generated ads are becoming easier to create, making disclosure more important. You need to know when creative was created or modified with AI because disclosure requirements can vary by market and ad format.
Existing ad rules still apply. Google said its ad policies continue to prohibit misleading or deceptive ads, whether AI was used or not. The update adds more transparency about how an ad was made, but doesn’t change Google’s requirement that advertisers clearly identify who they are and what they are promoting.
Earlier AI safeguards. Google already embeds imperceptible signals, including SynthID, into content created with its generative AI tools. Election advertisers must disclose synthetic or digitally altered content in political ads, a policy Google introduced in 2023.
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