Technical SEO is full of recommendations, but not all of them deserve the same priority. A task that’s critical for one website may not be worth the effort on another.
Instead of chasing green audit scores or clearing every warning in your SEO tool, focus on the activities that will have the greatest impact. The best technical SEOs prioritize what’s needed over what’s most obvious.
Why prioritizing technical SEO is important
When you’re considering a technical SEO task, it’s important to prioritize it against the other work competing for your time.
You have limited time
You have limited time and resources. It isn’t possible to tackle every task on your to-do list, so you need to identify which activities deserve the highest priority.
Focus on the activities that will deliver the biggest results for the time you invest.
You have limited developer resources
Technical SEO tasks often require help from your development team. That means you’ll need to secure time in their sprint to implement them. Anyone who’s worked in SEO for any length of time knows how valuable that resource is.
Make sure every request is worth your developers’ time and the tradeoff of other work they won’t be able to complete.
You need to show impact
Every technical SEO task you take on should have a clear expected ROI. That isn’t always easy to quantify, but you should be able to explain why you’re doing it and how you expect it to move the needle.
Once you can answer those questions, you can start prioritizing technical SEO tasks against one another.
Dig deeper: Where to focus technical SEO when you can’t do it all
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How to tell if you might be wasting time
Rather than labeling specific tasks as time-wasters, consider how to determine whether a task is worth your time on your website.
If you’re doing it to check a box
If your only reason for carrying out a technical SEO activity is to clear alerts in your SEO tool or because you saw it recommended on LinkedIn, stop. Very few, if any, technical SEO activities should be a top priority for every website.
If you don’t have a reason for doing it beyond “SEO best practice,” I’d argue it isn’t something you should dive into. Focus instead on activities that will improve your website’s performance for users and search bots.
You can’t quantify the impact
This is perhaps the most important reason to park a technical SEO task: You don’t know what impact it will have.
If you want people to buy into your SEO plans, you need to show why they’re financially worthwhile.
That might mean improving revenue, reducing churn, or increasing…
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