How To Leverage AI Ad Placements And Are They Worth It? – Ask A PPC
This month’s Ask the PPC question about AI ad placements is near and dear to my heart. We’ve seen ads begin…
Google Answers If Preferred Sources Overrides Low Quality Signals
Google’s John Mueller answered a question about whether Google’s Preferred Sources feature can override standard ranking signals in Top Stories….
Bing Team Describes How Grounding Differs From Search Indexing
Microsoft’s Bing team published a framework describing how indexing requirements change when the goal is to ground AI answers rather…
Google Says AI Creative Should Help Brands Differentiate, Not Blend In
One of the more interesting moments in Google’s latest Ads Decoded podcast centered around a growing advertiser concern about AI-generated…
How To Design URL Structures For AI Retrieval, Not Just Rankings
For years, URL structure was a technical SEO checkbox. Keep it short, use hyphens, include the keyword, done. While that…
AI Just Handed PR Its Best Opportunity In SEO & Most Teams Are Missing It
A recent Linkedin post by Jim Yu flagged that BrightEdge’s AI Catalyst team analyzed citation and brand mention patterns from…
The Whole Point Was The Mess
Semrush put out an infographic last week. The kind built to be screenshotted into LinkedIn carousels and pasted into webinar…
Google Adds More Links & Link Context To AI Search
Google is rolling out five updates to how links appear in its generative AI Search experiences, including AI Mode and…
WordPress Loses Marketshare. Is Astro Eroding Their User Base?
A discussion on Twitter about the many people posting that they’ve left WordPress for Astro went modestly viral, with longtime…
Is Your Small Business Showing Up in Local Search? How To See
Most small business owners have a Google Business Profile. Few have optimized it for how customers are actually searching today….