AI Visibility Rankings Aren’t Stable – New Research Shows It’s Mostly Statistical Noise
AI visibility tracking data isn’t entirely reliable. Because generative models often produce different responses, the citation shares and rankings on…
Google Adds Image Generation To AI Overviews, Revamps Images
Google is adding AI image generation to AI Overviews and redesigning the Google Images homepage to mark the service’s 25th…
The WebMCP Tools You Expose To Agents Can Be Used To Hijack Them
Add WebMCP to your website, and you hand visiting AI agents a set of named tools to call. Those same…
What Do We Need To Know?
The search industry is rapidly producing new standards, protocols, and frameworks. Terms like MCP, A2A, ARD, or LLMs.txt have been…
Only 28% Of Americans Trust AI Search – And That Gap Is Your SEO Opening
Search engines are not losing the trust war to AI chatbots. They are winning it by more than 40 points,…
Where Search Attention Is Going & How To Measure It
Katie Morton, editor-in-chief of Search Engine Journal, and I recorded the debut episode of Search Engine Journal’s revamped podcast, focusing…
Evergreen Content Is Over – The Individual Is The Only Strategy Left
Everywhere I look, the most interesting work in publishing and search is not coming from the big publisher titles. It…
Google Ads Requires Disclosure For AI-Generated Content
Google Ads is introducing a new disclosure requirement for advertisers using generative AI. The update adds AI transparency labels to…
Scaled AI Content Often Fails & Google’s Crawl Economics Explain Why
When generative AI made mass content production cheap, many brands thought they had discovered a content cheat code. The playbook…
ChatGPT Access Tied To 9% Drop In Traditional Search
A recent look at U.S. desktop browsing shows ChatGPT directed people to outside websites in 5.2% of sessions, compared to…