The PPC Metrics Your CFO Actually Cares About (And How To Report Them)
You’re finalizing a monthly PPC report, excited to show improvements you’ve seen in the account. You highlight an A/B test…
Google’s Mueller On First Link Priority & Link Obfuscation
Google Search Advocate John Mueller responded to a plan to hide a homepage button from Google in hopes that a…
The Web Is Eating Itself And Your Metrics Look Fine
That is not a moral claim, and it is not a warning about getting caught. It is a description of…
The Agentic Web Is Splitting Into Two Bets: Identity And Capability
The protocol layer of the agentic web is splitting into two bets, and most websites have already placed one of…
Free AI Citations Won’t Last. I’ve Watched Google Do This Before
“What’s closing is the cheap part,” Shane Tepper told me. “The stretch where you can win position with work instead…
Google Adds Social Reporting; Mueller Warns Against Markdown
Welcome to the week’s Pulse: updates change what you can measure in Search Console, how you describe products in markup,…
Google Business Profiles Showing Empty Review Dashboards
Google Business Profile owners are seeing a message in their review dashboards that reads “You have no reviews yet,” even…
TikTok Targets AI-Generated Spam Accounts In High-Risk Topics
TikTok will test improvements to its detection systems for accounts posting AI-generated spam about politics and current events, financial advice,…
WordPress 7.0.1 Maintenance Release Contains 31 Bug Fixes
WordPress released a minor maintenance release, version 7.0.1, that addresses 31 bugs, including one that improves PHP 8.5 compatibility and…
Google Says Canonical Re-Evaluation Can Take Up to Two Weeks
Google’s guide now sets expectations for how long clustered pages take to re-evaluate after a content fix. Pages generally leave…