Do The Answer Engines Keep Your Fingerprint, Or Do They Start Fresh Every Time?
Every site you have ever optimized carries a record of that work, and it is more detailed than the platforms…
Google Is Using Social Media Signals To Mask AI Search Click Loss
As you may already know, Google recently updated Search Console to let brands track how their social media and video…
Writing That’s Specific May Get Cited More
Someone posted on social media about their experience writing deep and insightful articles last year and was pleasantly surprised to…
How Do I Split Pages Between Brand Building & Converting?
I was asked a great question, and it’s something I talk to clients about on a very regular basis: “Should…
Google Brings Calendar To Personal Intelligence In AI Mode
Robby Stein, VP of Product, Google Search, says Personal Intelligence in AI Mode now connects to Google Calendar. He announced…
ChatGPT Calls Turn Into Leads More Often: Invoca Report
According to a benchmark report published by Invoca on July 13, calls referred by ChatGPT are more likely to qualify…
How Google May ‘Understand’ Unique Content
Thanks to Rand’s excellent research and Barry’s expletive-laden ranting, we know that Google processes over 5 trillion searches each year….
Google Says No SEO Penalty For Year-Long A/B Tests?
Google’s John Mueller recently answered a question about A/B testing web pages for long durations, warning that an unintended consequence…
Google’s New Merchant Listing Structured Data Improves SEO
Google made a major change to their Merchant Listing structured data requirements in addition to adding clarification on how to…
How To Build One That Doesn’t
I was digging through a Google Analytics 4 account recently, broke the traffic down by source and medium, and saw…