Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality
Sam Altman said OpenAI “screwed up” GPT-5.2’s writing quality during a developer town hall Monday evening. When asked about user…
Why Google Gemini Has No Ads Yet: ‘Trust In Your Assistant’
Google DeepMind CEO Demis Hassabis said Google doesn’t have any current plans to introduce advertising into its Gemini AI assistant,…
5 Google Analytics Reports PPC Marketers Should Actually Use
Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC…
Why CFOs Are Cutting AI Budgets (And The 3 Metrics That Save Them)
Every AI vendor pitch follows the same script: “Our tool saves your team 40% of their time on X task.”…
Google’s New User Intent Extraction Method
Google published a research paper on how to extract user intent from user interactions that can then be used for…
10 Remarketing Lists To Boost PPC Performance
Remarketing lists continue to be one of the more dependable tools inside PPC accounts, especially for search campaigns. They give…
Google’s Podcast Launch, Demand Gen, ChatGPT Ads
Welcome to this week’s PPC Pulse. The big news this week centers on platform evolution: how advertisers get information, where…
User Data Is Important In Google’s Ranking Systems. What We Learned From Liz Reid’s Appeal Declaration
I found some interesting things in the latest document in the DOJ vs. Google trial. Google has appealed the ruling…
AI Mode Gets Personal, Google Warns About Free Hosting
Welcome to the week’s SEO Pulse. This week’s updates affect how AI Mode personalizes answers, which AI bots can access…
45 Best Subreddits For Marketing & SEO Professionals
Over the last few years, Reddit has risen in influence to be a social channel that Google elevated in it’s…