Creating ‘Non-Commodity’ Content That Cuts Through The Noise
Google’s recent definition of commodity vs. non-commodity content is a bit meh. Meh if I’m being kind. Downright useless if…
Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric
Incrementality testing has become the default answer to a problem most direct-to-consumer brands genuinely have. Platform attribution disagrees with itself;…
What Google’s UCP Tells Us About Agent-Ready Websites
Google’s Universal Commerce Protocol is the first production blueprint for what every website (ecommerce or not) will eventually need to…
Proven Strategies To Get Your Brand Cited
When customers ask AI a question, only a handful of sources get cited in the answer. Which content signals does…
AI Content Strategies That Backfire
Over the past few years, I’ve watched AI content creation tools rapidly gain adoption across the SEO/GEO industry. These tools…
Rethinking Audience Targeting In A Signal-Loss Era (With The R.E.M. Framework)
Do you know who your audience is and what they want? Over the last 20 years or so, we used…
Anthropic Can’t Keep Up With Demand & That Has Real Consequences For SEO
On May 6, 2026, Anthropic CEO Dario Amodei walked out onto a stage at his company’s developer conference in San…
The Web’s New Visitor Just Got An Identity
On March 20, 2026, Google quietly added a new entry to its official list of web fetchers. Not a crawler. Not a…
Meta Doesn’t Know What Business It’s In & The Traffic Data Shows It
On Friday, May 8, 2026, The New York Times published a guest essay by investigative journalist Julia Angwin with a…
SERP FAQ Removal & New Data Challenge Schema’s AI Search Value
Schema markup had a rough week. Google ended FAQ rich results. Four days later, Ahrefs published a report, finding that…