Data Shows How AI Overviews Is Ranking Shopping Keywords
BrightEdge’s latest research shows that Google’s AI Overviews are now appearing in ways that reflect what BrightEdge describes as “deliberate,…
Lazy Link Building Building Strategies That Work
I like coming up with novel approaches to link building. One way to brainstorm an approach is to reverse a…
Google Adds AI Shopping Tools Across Search, Gemini
Google is rolling out AI shopping updates across Search and the Gemini app, introducing conversational shopping and agentic features that…
Google Sharpens Suspension Accuracy and Speeds Up Appeals for Advertisers
Google account suspensions have long been one of the most stressful issues advertisers face. A single notification can pause revenue,…
Google Defends Parasite SEO Crackdown As EU Opens Investigation
Google has defended its enforcement of site reputation abuse policies after the European Commission announced an investigation into whether the…
Google Reminds Websites To Use One Review Target
Google updated its review snippet documentation to clarify that each review or rating in structured data should point to one…
The Quid Pro No Method Of Link Building
Expressly paying for links has been out for awhile. Quid Pro No is in. These are some things you can…
The Web’s Next Great Idea, Or Its Next Spam Magnet
At a recent conference, I was asked if llms.txt mattered. I’m personally not a fan, and we’ll get into why…
How To Protect A Budget From Competitor-Branded Terms
This week’s question comes from Evan, who asked: “How do I prevent my PPC budget from getting eaten by branded…
Overcoming Skepticism In Brand Mention And Link Building Campaigns
Successful link and brand mention building is strongly about overcoming skepticism and building relationships with the people behind the websites…