Google adds Search Partners segment to PMax reporting
Google rolled out a long-awaited Performance Max (PMax) reporting upgrade, giving advertisers their first clear look at how Search Partners…
OpenAI hits pause on ChatGPT ads as CEO declares a ‘code red’
OpenAI CEO Sam Altman issued an all-hands “code red” to improve ChatGPT – a move that could delay the company’s…
Why PPC tests in 2026 call for nuance, not winners
If you entered PPC 20 years ago, testing was scientific, comforting, and one of the biggest reasons to run paid…
Why every AI search study tells a different story
Major SEO platforms, such as Ahrefs and Semrush, along with agencies like Seer Interactive and other leading companies, have released…
Why advanced semantic techniques still matter in PPC and SEO
Now that anyone can use AI to generate keywords and spin up a paid search campaign in minutes, it’s easy…
Google unveils “Partner Match” for YouTube targeting
Google is gearing up to launch Partner Match, a new targeting option that allows advertisers to use third-party partner data…
Microsoft Ads introduces asset-level disapprovals
Microsoft Ads introduced two updates that could significantly improve campaign management and reporting for advertisers. The changes: Asset-level disapprovals: Ads…
Gemini 3 and Nano Banana Pro expanding to more searchers
Gemini 3 launched in AI Mode just a couple of weeks ago, but now Google is expanding it to about…
Google tests pushing searchers from AI Overviews show more button to AI Mode
Google is now officially testing pushing searchers from AI Overviews in Google Search into the AI Mode interface. When you…
Android code reveals OpenAI’s plans as user reports first ad
OpenAI is reportedly nearing the launch of ads in the ChatGPT Android app, according to recent code findings. Meanwhile, one…