Native Reels ads can lift purchase intent 5.3x
Reels continue to surge as a go-to format for entertainment, education, and discovery. But Meta’s message to advertisers is clear:…
Google AI Mode sends traffic on 69% of transactional queries: New data
The narrative in SEO right now is simple: Google’s AI Mode doesn’t send traffic. If it becomes the default Google…
Google home page search bar upload feature goes directly to AI Mode results
Google has changed its search bar on the Google home page by adding the ability to upload a file or…
Anatomy of an overambitious system shaping the future of search
Google’s Daily Hub is more complex than it first appears. It’s part of the broader acceleration toward hyperpersonalization we’ve been…
How to plan and manage paid media budgets in an AI-driven world
Managing budgets across multiple paid media channels is one of the most important skills in a PPC marketer’s toolkit. You’re…
How AI Overviews are impacting ad position and the fight for top spot
Google’s AI Overviews have reshaped search almost overnight. For paid search marketers, the fight for above-the-fold visibility is no longer…
Google to sunset ads developer support forums in 2026
Google will shut down three long-running Google Groups forums for advertising developers early next year as it moves all technical…
Black Friday 2025: More expensive, still engaging
Black Friday 2025 was a bit of a head-scratcher. Year on year, spend rose, impressions fell, but clicks and engagement…
ChatGPT is currently down for many
ChatGPT is currently down for many users of the popular OpenAI service. When you try to ask ChatGPT a question,…
Google pushes deeper into lifecycle targeting with new GA audience templates
Google is expanding its customer lifecycle capabilities in Google Analytics, launching new audience templates and dynamic remarketing features designed to…