4 takeaways that shape how campaigns perform
PPC for ecommerce operates differently from PPC for lead gen or SaaS. The way campaigns learn, the volume of conversion…
What is off-page optimization?
Search has moved far beyond blue links and basic ranking signals. People now discover information on Google, TikTok, Pinterest, Amazon,…
Google’s ad tech fixes face EU market test
The European Commission is asking industry players to weigh in on Google’s proposal to resolve sweeping antitrust charges tied to…
Social media beats SEO as SMBs’ top traffic source, survey says
Social media now drives more traffic to small and medium-sized businesses than search, and many SMBs are beginning to track…
Why new AI models are breaking your SEO workflows
The latest benchmark results reveal a surprising drop in SEO accuracy from top AI models. TL;DR: The latest flagship AI…
Google Discover pushing users into AI Mode
Google is pushing AI Mode within Google Discover, with options to summarize, follow-up and dive deeper after you start reading…
Google Search Console tests “AI-powered configuration” to create dynamic reports
Google announced new “AI-powered configuration” within the Search Console Performance report that lets you ask Search Console to show you…
How paid, earned, shared, and owned media shape generative search visibility
AI is changing how people discover and understand brands. It’s also reshaping how they search, with users turning to tools…
These trending topics spiked big
Google today released its 2025 Year in Search list, but don’t mistake it for a ranking of the “top searches”…
AI Max undermines match-type control
A recent test run by the Adalysis team reveals that Google’s new AI Max setting is reshaping how search terms…