What is AI, actually, and how is it affecting SEO?
If it feels like the entire internet woke up one day and decided to start every sentence with “AI,” you’re…
Google Shopping Ads now show merchant location labels
Google is quietly testing a new way to make Shopping ads feel more local. Select ads using local inventory feeds…
How to use proxy metrics to speed up optimization in complex B2B journeys
Long sales cycles, low conversion volume, and multi-stage purchase journeys make measurement and attribution harder, creating real obstacles to campaign…
OpenAI insists ChatGPT ‘ads’ weren’t ads
OpenAI is trying to reassure paying users after ChatGPT surfaced what looked like ads from brands like Target and Peloton…
Why LLM perception drift will be 2026’s key SEO metric
LLMs like ChatGPT, Gemini, and Claude now sit across search, content generation, and recommendations. Now, 80% of tech buyers rely…
Google Search Console Insights integrating social channels
Google Search Console will be gaining social channel data in the Insights report tab. This is a new “experiment” that…
Want to speak at SMX Advanced? We want to hear your ideas
SMX Advanced – the premier conference for senior-level search marketers – returns to Boston June 3 to 5, 2026 at…
Nils Rooijmans speaks on when ignoring Google emails can cost you
On episode 333 of PPC Live The Podcast, I speak to Nils Rooijmans, a renowned Google Ads script expert and…
416 billion AI bot requests blocked since July
Cloudflare has blocked 416 billion AI bot requests for customers since July 1, according to CEO Matthew Prince. To highlight…
Google tests regional member pricing in Shopping Ads
Google released a beta feature that allows merchants to display region-specific loyalty prices in Shopping ads. This gives retailers a…