65% of AI chats have no commercial intent, new analysis finds
Most AI chats have no commercial intent, users usually ask short questions, and most conversations end after just two turns….
Most AI chats have no commercial intent, users usually ask short questions, and most conversations end after just two turns….
Google cites retailers only 4% of the time, while ChatGPT does it 36% of the time. That 9x gap means…
Google is rolling out a new Data Manager API designed to help advertisers more easily connect their first-party data to…
Generative systems like ChatGPT, Gemini, Claude, and Perplexity are quietly taking over the early parts of discovery – the “what…
Evaluating SEO tools has never been more complicated. Costs keep rising, and promises for new AI features are everywhere. This…
In 2026 and well beyond, a core part of the performance marketer’s charter is learning to leverage AI to drive…
In 1997, Apple launched a campaign that became cultural gospel. “Think Different” celebrated the rebels, the misfits, the troublemakers. The…
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AdWeek reported that Google told clients it plans to add ads to its Gemini AI chatbot in 2026, but Google’s…
Google is being forced to cap all default search and AI app deals at one year. This will end the…