LinkedIn introduces Reserved Ads, ad personalization, new AI tools
LinkedIn is rolling out new ad tools that help you boost brand awareness, personalize your messages, and speed up creative…
Shopify launches Product Network to blend items across merchants
Shopify is expanding its advertising ambitions with the launch of the Shopify Product Network, a new system that surfaces products…
Semify acquires Dragon Metrics to strengthen global SEO, AI reporting
Semify acquired Dragon Metrics, a Hong Kong–based SEO, AI, and PPC reporting platform known for its international reach. The move…
Google updates links in AI Mode and expands Web Guide test in all tab
Google is updating the links within AI Mode to encourage searchers to click on those links. Google also expanded its…
The truth about Google Ads recommendations (and auto-apply)
Do you want to immediately raise the blood pressure of the Google Ads practitioner sitting next to you? Say one…
How Pinterest’s ad formats work and when to use each one
Pinterest attracts users who want inspiration and solutions, not passive browsing. The platform now reaches 600 million monthly active users,…
Google Discover now less aligned with search rankings
Google Discover is less aligned to Google Search ranking, Andy Almeida from the Google Trust and Safety team, said yesterday at…
Google’s Local Pack isn’t random – it’s rewarding ‘signal-fit’ brands
Google isn’t rewarding whoever buys the most ads or uploads the glossiest photos. It’s rewarding the business that matches what…
How to monitor your brand’s AI search visibility
With generative AI tools attracting hundreds of millions of users and AI-enhanced results appearing in more search experiences, the way…
Google confirms it releases smaller core updates it does not announce
Google added a new section to the core updates search developer documentation that confirms it releases smaller core updates without…