Google December 2025 core update rolling out now
Google today released the December 2025 core update. Google said this core update “Today we released the December 2025 core update.” This…
Bing tests Google-style “Sponsored results” grouping
Microsoft is now testing a Google-like redesign of search ads in Bing, grouping multiple sponsored links under a single “Sponsored…
The roadmap for long-term brand authority
We’ve established the AI resume as the new C-suite-level asset that defines your brand at the bottom of the funnel,…
A dark landing page won our A/B test – here’s why best practices got it wrong
I expected the dark-themed landing page to lose. Everything I knew about conversion optimization said the light background should win. …
How to use LLMs to humanize your content and scale your research
One of the major things we talk about with large language models (LLMs) is content creation at scale, and it’s…
How to protect your brand and prevent risks
Most brands don’t realize how much traffic they lose each day to unauthorized bidding, affiliate violations, and ad hijacking. Industry…
YouTube Shorts adds comments and creator links to ads
YouTube is rolling out new ad features for Shorts to help brands stretch their holiday budgets and tap into the…
Google rolling out Preferred Sources globally and announces Spotlighting subscriptions
Google is rolling out Preferred Sources globally after launching it in the US and India last August. Google also announced…
Instagram’s new ‘Your Algorithm’ could boost discovery for brands
Instagram launched Your Algorithm in the U.S. today, a tool that lets people see – and directly edit – the…
Google launches natural language Developer Assistant for Google Ads API
Google is releasing the Google Ads API Developer Assistant v1.0, a new Gemini CLI extension that lets developers interact with…