Google Performance Max gets direct video uploads
Google is quietly rolling out a new Performance Max feature that lets advertisers upload video files directly inside the “Edit…
SEO vs. PPC vs. AI: The visibility dilemma
Marketers have debated SEO versus PPC for years, usually shaped by whatever has worked – or failed – for them…
3 GEO experiments you should try this year
Last month, I asked ChatGPT, Perplexity, and Gemini the same question about three of my clients: “Who is [Brand Name]…
How their Performance Max approaches align and diverge
Performance Max (PMax) campaigns have become the cornerstone of AI-driven advertising. Both Google and Microsoft offer advertisers a way to…
New web standards could redefine how AI models use your content
In recent years, the open web has felt like the Wild West. Creators have seen their work scraped, processed, and…
Dale Olorenshaw speaks about a £15,000 landing page error
On episode 331 of PPC Live The Podcast, I speak to Dale Olorenshaw, Head of Paid Media and Search at…
Google Search to route complex queries directly to AI Mode, bypassing Google Search
Google Search will soon send complex queries straight into AI Mode, skipping the traditional search results entirely. Jonathon Heard, Google’s…
How to better measure LLM visibility and its impact
One of the most energetic conversations around AI has been what I’ll call “AI hype meets AI reality.” Tools such…
Google Ads begin surfacing inside AI Mode as tests expand
More users are now spotting Google Ads embedded directly in Google’s AI Mode results, a sign that Google’s months-long test…
Stop optimizing. Start orchestrating. That’s SEO now.
Headlines predicting another “AI winter” are beginning to emerge, and the numbers back the skepticism. MIT reports that while 80%…