Managing warnings, strikes, and suspension
Every year, Google suspends tens of millions of Google Ads accounts for advertising policy violations. One specific policy area that…
10 gates that decide whether you win the recommendation
AI recommendations are inconsistent for some brands and reliable for others because of cascading confidence: entity trust that accumulates or…
Meta introduces click and engage-through attribution updates
Meta is updating its ad measurement framework, aiming to simplify attribution in what it calls a “social-first” advertising world. What’s…
From SEO volume to brand fame
For more than a decade, the dominant model was simple — identify a keyword, write an article, publish, promote, rank,…
4 CRO strategies that work for humans and AI
What do conversion rate optimization (CRO) and findability look like for an AI agent versus a human, and how different…
Google launches VRC non-skip ads globally
Google is rolling out VRC Non-Skip ads, expanding how brands reach connected TV audiences on YouTube. What’s happening. VRC (Video…
Google uses both schema.org markup and og:image meta tag for thumbnails in Google Search and Discover
Google updated both its image SEO best practices and Google Discover help documents to clarify that Google uses both schema.org…
Google expands recurring billing policy
Google is expanding its recurring billing policy to allow certified U.S. online pharmacies to promote prescription drugs with subscriptions and…
Google publishes Universal Commerce Protocol help page
Google published a new help page detailing how its Universal Commerce Protocol (UCP) works — offering merchants clearer guidance on…
Building a competitive PPC defense
If you’re not actively managing your branded search campaigns, you’re leaving money on the table and your reputation in the…