How to revise your old content for AI search optimization
If your brand’s content arm has been active for a few years, I’m guessing you have plenty of material that…
How Google’s Universal Commerce Protocol changes ecommerce SEO
For years, ecommerce ran on a simple model: Google drove traffic, and your site did the selling. Rankings, clicks, and…
How to increase Google Discover traffic with technical fixes
Google Discover caught my attention in 2021, when it was driving millions of clicks a month to publishers. I underestimated…
See how leaders bridge the engagement divide by attending ‘Engage with SAP Online’
Here’s a question every marketing leader should be asking right now: How healthy are your customer relationships? Not your campaigns,…
Google publishes new Google Ads passkey help doc
Google published a new help document outlining how passkeys work in Google Ads — a timely move as advertisers face…
Microsoft Ads launches self-serve negative keyword lists
Self-serve negative keyword lists are now live in Microsoft Advertising, according to Ads Liaison Navah Hopkins — giving advertisers long-requested…
The Data Doppelgänger problem
Somewhere inside your CRM is a customer who does not exist. They open emails at impossible hours. They redeem promotions…
ChatGPT now has 900 million weekly active users
ChatGPT now has more than 900 million weekly active users, OpenAI announced. This is the first time OpenAI has publicly…
Google patent hints searchers will land on AI-generated pages and not web pages
A patent document published by Google hints that Google Search may take searchers from the search results page, to an…
You can now build PPC tools in minutes with vibe coding
You can now generate custom PPC tools in plain English. With GPT-5 enabling complete program generation, the competitive edge belongs…