How to build a context-first AI search optimization strategy
AI-based discovery offers a new level of sophistication in surfacing content, without relying solely on keywords. Beyond keyword-string-first approaches, contextual…
Why traffic no longer proves SEO success
SEO is transitioning from rank, click, and convert to get scraped, summarized, and recommended. We’ve entered the era of invisible…
How to become an SEO freelancer without underpricing or burning out
Many SEO professionals enter freelancing for the same reason: freedom. They dream of fewer meetings, flexible hours, and the ability…
How to see AI search prompts inside Google Search Console
We’re getting a lot of questions about prompt tracking. Many of our current and prospective clients are tracking their visibility…
Google February 2026 Discover core update is now complete
The Google February 2026 Discover core update has finished rolling out, starting on February 5, 2026 and now completing just…
Google’s spam update vs. AI affiliate sites: An SEO experiment
Remember when it was easy to rank partial-match domains and headings to commercially intended search queries? When paired with the…
ChatGPT ecommerce traffic converts 31% higher than non-branded organic search
ChatGPT ecommerce traffic converted 31% higher than non-branded organic search across 94 ecommerce sites in 2025, but it still drove…
Google Nano Banana 2 promises smarter, faster image generation
Google DeepMind is rolling out Nano Banana 2 (Gemini 3.1 Flash Image), its latest image generation model, combining Nano Banana…
How to use Google Ads Performance Planner and Reach Planner
If you head to Tools → Planning in Google Ads, chances are you’re clicking into Keyword Planner. Most advertisers stop…
Google’s Nano Banana 2, merges pro-level image quality with flash speed
Google DeepMind is rolling out Nano Banana 2 (Gemini 3.1 Flash Image), its latest image generation model, combining the intelligence…