Acceleration in ChatGPT ad activity spotted
ChatGPT’s emerging ad ecosystem is gaining momentum, according to new monitoring from AI ad intelligence firm Adthena — with more…
How to use AI response patterns to build better content
The last year has had many of us trying to understand how to report on AI visibility and understand what…
4 strategic paid search pivots to survive Google’s AI Overviews
Google’s AI Overviews now appear across search results with varying frequency. However, in certain categories, they dominate entirely. According to…
Google expands AI Max text guidelines globally
Google is expanding beta access to text guidelines for all advertisers globally in AI Max, giving brands more control over…
What industry data reveals about the impact of Google’s AI Overviews on paid search
Google’s AI Overviews have moved beyond the experimental phase and are now a permanent part of search. To assess their…
Anthropic clarifies how Claude bots crawl sites and how to block them
Anthropic updated its crawler documentation this week, clarifying how its Claude bots access websites and how you can block them….
How Google Discover qualifies, ranks, and filters content: Research
Google Discover runs on a structured, multi-stage pipeline with hard publisher blocks, strict image requirements, freshness decay, and heavy experimentation…
What 13 months of data reveals about LLM traffic, growth, and conversions
LLMs and their influence on traffic to a brand’s website are a major topic in our client conversations. Everyone wants…
Google to change budget pacing for campaigns using ad scheduling
Google is rolling out a significant update to how average daily budgets pace in campaigns that use ad scheduling —…
OpenAI COO says ChatGPT ad rollout will be “iterative”
OpenAI started introducing ads to free and Go-tier users of ChatGPT in the U.S., marking a significant shift in its…